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Development of the brand, visual identity, and all customer touchpoint communications.
The Provençal style was a key requirement, as it was already part of the store’s décor and furniture line. The brand was designed to capture and express this refined, welcoming atmosphere.
A combination of floral and checkered patterns with soft, pastel tones brought delicacy and sophistication to the materials, perfectly aligned with the brand’s audience.
The project included corporate and promotional materials, digital assets for social media and campaigns, photography, store signage, and packaging.
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