The communication strategy for Arthé Chás seeks to transform tea drinking into an aesthetic, cultural, and sensory experience.
Through a deep immersion in the brand’s essence, we translated its sophistication and artistic purpose. The study of cultural and aesthetic references was key to evoking elegance, serenity, and refinement, connecting with an audience that values the beautiful, the symbolic, and the sensorial. Every creative choice was made to reinforce the brand’s positioning as an invitation to contemplation and pause, turning tea drinking into a moment of artistic connection and presence.
The result is a brand that communicates more than products — it expresses a lifestyle, a sense of curation, and genuine emotion. A visual language that reflects the artistic eye and handcrafted care that make Arthé Chás a singular brand — where each cup is a work of art.
Scope: graphic materials, packaging, point-of-sale items, presentations, catalogs, photography, social media content, and website design.
@arthechas
arthechas.com.br
