Rebranding
The goal was to bring LS Engenharia, a company with over 25 years in the market, into 2021 with a renewed brand identity — adding attributes of robustness, solidity, modernity, and sustainability.
The brand was already well known and respected in Porto Alegre, recognized by the construction signs displayed in front of its building sites across the city.
Modernizing such a traditional and established brand without losing its essence was a major challenge. Through several meetings with the company’s board, the creative direction was defined, followed by the development of the new identity. The rebranding process was built from the inside out, involving all employees to strengthen alignment and sense of belonging.
The transformation extended beyond the logo — encompassing stationery, headquarters signage, construction site boards, print materials, social media, website, and vehicle fleet — all gradually integrated into the company’s daily life.
