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Brand and Visual Identity
For biomedical professional Júlia Pisco, the brand and visual identity were designed to reflect her commitment to treatments where natural appearance is a priority.
The concept draws inspiration from elements of nature — leaf and water (drop) — both linked to the medical field through their cool tones and their presence in medicinal formulations. These elements were represented through inverted symmetrical shapes forming the initials J and P.
The overlapping forms evoke the blending of extracts and enzymes used in aesthetic treatments, while the pattern suggests the microscopic visualization of active particles — reinforcing precision, purity, and scientific beauty.
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