Rebranding
After 24 years in the market, Metalcheski, a company specializing in ephemeral architecture, needed a brand refresh — especially in the post-pandemic period, as the events industry began to recover.
The goal was to create a brand that embodied values such as solidity, trust, partnership, and reliability. The visual form was designed to represent a stand in its most essential structure — with edges suggesting the letter M and vertices symbolizing ephemeral architecture.
The light, open lines express fluidity, versatility, and agility in the assembly and disassembly of projects. A comprehensive Brand Identity Manual and a robust corporate presentation complemented the new visual system, reinforcing consistency and professionalism across all brand touchpoints.
