Picetti Dentistry

Brand and Visual Identity
 

The mandala was the client’s reference for developing the new Picetti Odontologia brand. Multiple sketches, reflections, and compositions were explored until arriving at the final mandala design. Mandala, flower, petals, or even teeth — all these interpretations can be seen in this simple and elegant symbol.
 

The visual identity was built around a neutral palette of beige and gray, complemented by soft gold and silver tones. Within this color range, a pattern derived from the logo was created for use across cushions, gifts, and decorative and promotional pieces.
 

The result is a refined and versatile identity — harmonious, balanced, and full of subtle symbolism.