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Parador da Lagoa means “Lagoon Lodge” and is located in southern Brazil.
The challenge was to convey — through a new name and visual identity — everything that the former Camping Varzinha, surrounded by native nature and bordered by Lagoa dos Patos, had to offer beyond its natural beauty: structure, leisure, entertainment, and sports.
To highlight everything the space had to offer, its areas and leisure possibilities were organized into six segments, each represented by a distinct color and icon.
This concept gave rise to Parador da Lagoa, a destination brand built on the essence of refuge and experience — expressed through its slogan:
“Your refuge on Lagoa dos Patos.”
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