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Brand and Visual Identity
“Pieta” is the family’s surname — and so Pietá, with an accent, was chosen as the name of the family business dedicated to real estate sales and rentals.
The brand was designed with a simple and easily recognizable visual language. Its strong, straight lines convey stability, reliability, and proximity — reflecting the company’s values of loyalty, commitment, and trust.
The letter P, shaped like a speech balloon, symbolizes openness to dialogue and the company’s commitment to finding the best solutions for its clients.
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