New Brand and Visual Identity + 40th Anniversary Seal
In 2025, Metalplan celebrated 40 years in the steel structures industry.
Rethinking its positioning and developing a new brand for such a solid company — with four decades of history — was both a challenge and a privilege.
Today, Metalplan builds more than steel structures: it delivers integrated solutions that combine technical precision and proven expertise, ensuring lasting, high-performance results that exceed expectations. This renewed vision guided the creation of the new brand and visual identity.
The goal was to balance tradition and innovation — reaffirming the company’s commitment to excellence while projecting it into the future. The brand needed to convey strength without heaviness, precision without coldness, and confidence without rigidity.
The “M” was designed with three-dimensional, symmetrical forms to represent technical accuracy, balance, and structural robustness. The intense orange tone, inspired by Corten steel — the brand’s key material — evokes energy and strength. The lowercase typography, with subtle modern details, softens the symbol’s weight and reinforces accessibility and proximity.
