Tre Cuori Activewear

Brand and Visual Identity

The development of the new Tre Cuori brand and visual identity needed to encompass the company’s three apparel lines — Confy, Crossfit, and Yoga — while maintaining a cohesive master brand to lead all corporate materials.

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To achieve this segmentation, each line was distinguished by a specific color palette aligned with its type of physical activity, while the master brand was intentionally kept without a descriptor, ensuring visual unity and brand strength across all applications.